From word to action
NEXTSTEP's advice is based on a number of simple methods and tools that we have developed over 20 years of tasks.
With them as our foundation, we ensure that together with our partners we create effective actions and concepts, high visibility and a well thought out and efficient organization.
What is a concept?
In cooperation with Nextstep, you will not hear us suggest projects, long reports and years of progress. We work with actionable concepts that can be adapted and widely used. And often they will be ready in 100 days.
"A good concept is so good that the moment it has been described on a napkin or a slide, the recipient can understand it and the recipient has been affected. There's something emotional, yes, logical in it. And then you start acting."
ACTION - COMMUNICATION - ORGANISATION
About action, communication, organization
Once we have established the dream we will achieve – that is, our vision – and the way we will go – our mission – we will always insist that together we get to grips with our action, communication and organization. What actions do we need to bring about change, what messages and channels are needed and who will help make it happen.
"It's very trite to take these three elements, but if you don't, then it falls apart."
The Strategy House
The Strategy House
One of the tools we use a lot is the strategy house. We use it both when we start a strategy process and an alliance. The house shows and clarifies why we should act, how we should act – and where to act.
The house creates a common overview and a reference point from which we can plan our work.
FROM PROJECT TO CONCEPT
From project to concept
If solutions are to be sustainable and could be used by anyone other than yourself, we maintain that we are not talking about projects, but about concepts. Projects are characterized by a limited amount of time, where ownership is equal to the initiator and certainly cannot be scaled or copied. Concepts, on the other hand, are not limited by a period of time and it is with the target audience ownership lies. Concepts can be scaled and copied to achieve the desired effect.
"In our world, we are dedicated to creating concepts because everyone can understand them, everyone can engage with them and everyone can scale them. (...) The risk gets less because it's not one man who has to succeed with it all and you get many more senders on it."
NEXT
THE NEXT MODEL
The NEXT model shows how we work to develop new solutions.
It illustrates the phases we believe are necessary and the issues, elements and actions that ensure progress and sustainable results.
